Privacy Policy


Privacy Policy

Last Updated: July 2026

Introduction

This Privacy Policy explains how FJORD, a brand operated by Blue Winter Group Ltd ("FJORD", "we", "us", or "our"), collects, uses, stores, and shares your personal information when you visit our website, purchase our products, or otherwise interact with us.

By using our website and services, you agree to the collection and use of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website or services.

Company Information

Blue Winter Group Ltd

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: hello@fjordfootwear.com

Information We Collect

Depending on how you interact with our website, we may collect:

Information You Provide

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Account details

  • Order history

  • Customer support communications

Payment Information

Payments are securely processed through trusted third-party payment providers.

We do not store your full payment card information.

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Shopping behaviour

  • Referral source

  • Cookies and similar technologies

This reflects the categories described in the uploaded policy regarding customer-provided information, payment processing, and usage data.

How We Use Your Information

We use your information to:

  • Process your orders

  • Deliver your purchases

  • Manage your account

  • Provide customer support

  • Process refunds and returns

  • Improve our website

  • Detect fraud

  • Comply with legal obligations

  • Send order confirmations and shipping updates

Where you have provided consent, we may also send promotional emails or marketing communications.

Cookies

Our website uses cookies and similar technologies to:

  • Remember your preferences

  • Keep your shopping cart active

  • Improve website performance

  • Measure website traffic

  • Personalise your experience

You can manage or disable cookies through your browser settings.

Please note that disabling cookies may affect certain website functionality.

Shopify

Our online store is powered by Shopify.

Shopify collects and processes personal information necessary to operate our online store, process payments, and fulfil orders.

For more information, please review Shopify's Privacy Policy.

Sharing Your Information

We only share personal information when necessary.

This may include:

  • Payment providers

  • Shipping carriers

  • Order fulfilment partners

  • Customer support providers

  • Analytics providers

  • Marketing partners (where legally permitted)

  • Government authorities where required by law

We never sell your personal information.

This section reflects the types of disclosures described in the uploaded policy.

International Data Transfers

Because we serve customers worldwide, your information may be processed outside your country of residence.

Where required by law, we use appropriate safeguards for international transfers, including recognised contractual protections.

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil your order

  • Meet legal obligations

  • Resolve disputes

  • Enforce our agreements

When information is no longer required, it is securely deleted or anonymised.

Your Rights

Depending on your location, you may have rights including:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict processing

  • Object to certain processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with your local data protection authority

We will respond to requests within the time required by applicable law.

Marketing Communications

You may unsubscribe from marketing emails at any time by:

Please note that you may still receive transactional emails relating to your orders.

Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can remove it.

Security

We implement appropriate technical and organisational measures to protect your personal information.

However, no method of transmitting information over the internet or storing electronic data is completely secure.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.

The updated version will always be published on this page with the revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

FJORD
Blue Winter Group Ltd

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: hello@fjordfootwear.com